What you see
Which rows are ranked
Products ranks active listings that Cartura read in the last 14 days; Sellers ranks the shops behind them, from the same listings. Each page holds 25 rows. The sortable columns sort on a click of their header, highest first; click it again for lowest first. On Products they are price, 7-day units, GMV, total units sold and reviews; on Sellers, products, 7-day units, GMV, total units sold and followers. How far down the ranking you can page depends on your plan.
Units sold (7d)
A listing’s weekly sales pace: the rise in its lifetime sold count between two readings 5 to 21 days apart, scaled to seven days, as on Discover. For a shop, the paces of its ranked listings added up.
GMV (7d)
Estimated gross merchandise value: a listing’s weekly pace times its latest sale price. Price changes within the week are ignored. For a shop, its listings’ estimates added up. It is an estimate from public figures, not revenue reported by TikTok Shop.
Total units sold
The lifetime sold count TikTok Shop shows: on a listing for Products, on the shop’s page for Sellers.
Price, rating and reviews (Products)
The listing’s latest sale price in US dollars, its star rating and its review count. The Seller column links to the shop’s page in Cartura, and selecting a product opens the same details as on Discover.
Products, followers and rating (Sellers)
Products is the number of products the shop has on sale, as its shop page reports. Followers and rating are the shop’s own. The category under a shop’s name is the top-level category holding most of its ranked listings.
Search and filters
Search keeps the chosen sort and narrows the rows to product titles or shop names containing all of your words. The category tabs narrow either board to one top-level category, and Products also has price bands. With a category picked, the Sellers board lists shops with ranked listings in it, and their 7-day units and GMV count only that category; products, total units sold and followers stay shop-wide.
A shop’s page
Opening a shop shows its units and GMV a week, lifetime units sold, followers, rating, and live products with the number Cartura tracks, followed by the shop’s own products ranked like the Products board.
Common questions
Is GMV a shop’s real revenue?
No. TikTok Shop does not publish revenue. Cartura multiplies a listing’s weekly sales pace by its latest price, so price changes during the week and listings Cartura does not track are not reflected.
Why does a shop’s Products figure differ from the number Cartura tracks?
Products is the count the shop reports. The tracked number is how many of its active listings Cartura read in the last 14 days, the listings behind its weekly figures.
Why does the ranking stop?
Each plan reaches a set depth, shown below. Prices are on the Pricing page.