What you see
The weekly price distribution
Most prices on this screen come from one weekly price distribution per category, built for each Monday-start week from the prices of the listings read that week. Each listing counts once for every unit sold since its previous observation, and at least once, so the median, the quartiles and the bars lean towards the prices buyers are paying rather than prices nobody buys at. Every price is in US dollars.
The Categories list shows these columns for each top-level category:
Products and Sellers
Products is the live count of active listings anywhere in the category. Sellers is the number of shops with at least one active listing there; a shop counts once per category.
Median price
The median of the newest week’s distribution. Beneath it, the range from the 25th to the 75th percentile: the middle half of prices.
Price change (30d)
The percent change from the median of a week four to six weeks earlier (the newest such week) to the newest week’s median.
Units sold (7d) and GMV (7d)
Units sold adds up the weekly sales pace of the category’s active listings read in the last 14 days. GMV is an estimate: each listing’s weekly pace times its latest price, added up. It is not revenue reported by TikTok Shop.
Sales trend
The percent change in weekly units against the week before, counted over the listings that have an earlier week. It is blank when no listing has an earlier week with sales.
Opening a category shows these figures for it:
Total listings, lowest and highest price
Total listings is the same live count as Products. Lowest and Highest price mark the edges of the category’s usual price range that week: prices further from the quartiles than one and a half times the middle half’s spread, measured on a logarithmic scale, count as outliers, and when no listing lies that far out the cheapest or dearest listing sets the edge.
Price change and Percentage change
The move in the weekly median across the last five weeks: the newest median against the oldest one in that window.
Price history
The weekly median, week by week. The 30d, 90d and 1y buttons show the last 5, 13 or 52 weeks, and the figure beside the chart compares the newest median with the first one in view. How many weeks you can see depends on your plan.
Price distribution
Seven price bands for the newest week: five between the lowest and highest price, each the same multiple wider than the one before, plus an “Under” and an “Over” band for the outliers. A band’s height and percentage are its share of the week’s weighted count, so they show where units sell, not only how many listings sit there.
Top products
The category’s active listings read in the last 90 days, ranked by lifetime units sold.
Common questions
Why is the median not the middle of the listings I can see?
Because each listing is weighted by what it sold. A cluster of cheap listings that sell little moves the median less than a few listings that sell a lot.
Can I see a category on the Free plan?
The Categories list is on every plan. Opening a category’s full insights needs a plan that includes them, as the table below shows; prices are on the Pricing page. The same price data appears for a product’s category in Product Analysis.